With Valentine’s Day finally behind us, we can look past the hearts and flowers and focus on more sophisticated design elements. From a new Absolut vodka campaign that celebrates jolly old London to an artsy video featuring an L.E.D clad snowboarder. We’ve pulled together some of our favorites this week from around the web.

Glowing in the Snow – Fashion photographer and filmmaker Jacob Sutton shot a video in the Rhône-Alpes region of south-eastern France starring pro snowboarder William Hughes who dons a special suit laden with white LEDs. Check out the video and stills over at This is Colossal.

Over at Fast Co Design, editor Mark Wilson reports on a new iPad app.  Developed by technologist and saxophonist Bastus Trump the program turns Venn Diagrams into musical instruments.

In celebration of London’s creativity and rich style heritage, ABSOLUT vodka has commissioned Jamie Hewlett to create a special limited edition Absolut London bottle. You can check out a full gallery of images at the dieline.com.

Have you ever wondered how successful startup companies came up with their names and logos?  Learn how seven Tech Titans made the decision over at TechVert.

Curious about how people get their craft on? Apartment Therapy has a gallery of imaginative craft rooms from around the web.