Brewed By Committee: Crowdsourced Beer Design

It seems everything is a group effort these days.  From software to logo design, people are teaming up and sharing ideas to create products.  Now even breweries are getting into the action. Samuel Adams is using group think in the formation of its next beer.  The brewer has joined forces with social-media maven Guy Kawasaki in an effort to produce what they are calling the world’s  the first “collaborative ale.

Using social networks to gather opinions on the color, clarity, and malt/hops/yeast ratios, Sam Adams looks to create a beer of the people. Want to get in on the action? Head over to the Samuel Adams Facebook page and download the Crowd Craft Project App.  So when can you taste this new concoction?  The crowdsourced beer will be available in select bars in Austin, Texas, during the South by Southwest Festival(SXSW)  in March and at the Sam Adams Boston Brewery. [via adweek]