Are your ready for some chest thumping design inspiration? With help from the savvy marketing minds over at Reason Partners, CIL Paints has launched Canada’s first “paint colors for men” collection, Ultimate Man Caves. Designed to inject testosterone riddled excitement into painting projects, these freshly renamed colors add some macho flair to standard paint chips.
To get the (sausage) party started, CIL held a Facebook contest in back August asking people to suggest more manlier monikers. More than 15,000 names were entered. CIL’s marketing team narrowed it down to 27 favorites for the Ultimate Man Caves series. Some of our favorites include Beer Foam (Bone white), Rust on My Truck (Classic Liberty Red) and Sucker Punch (Plum Escape). You can check out the full list below. In addition to the newly titled colors, CIL has created a brochure that will help guide masculine decorating choices for every room in the home.
Alison Goldman, a spokeswoman for CIL Paints explains the theory behind the name changes:
“When it comes to paint names, it’s all about the emotional connection, and our research shows that men and women tend to relate to paint names differently Studies show that while a larger percentage of women tend to choose paint colours for their home, it’s often men who give the colors a final nod. Paint is such a, I don’t want to say dull, but it’s a less than fascinating product. No one else in the paint industry is funny. Every competitor is about the design and the warm fuzzy feelings you get from the colors. We hoped to appeal more strongly to the millennium generation who are going to be just starting getting into painting – new homebuyers, first-time homebuyers, students.”
Here’s the complete list of before and after paint names.
- Fairytale Green – Mo Money
- Butterscotch – Beer Time
- Cloud Nine – Iced Vodka
- Tracery – Centre Ice
- Monterey Cliffs – Wolfden
- Plateau Grey – 5 o’clock Shadow
- Pillar – Porcelain throne
- Stormy Seas – Wingman
- Romance – Bromance
- Silver Lace Vine – Mid-Life Crisis
- Lights Out – Deathstar
- Peacock’s Plume – Pimpin’ the Trans Am
- Juliet’s Potion – Zombie Apocolypse
- Mystery Sound – Top Gun
- Great Grey- Brute Force
- Arctic Night – Ego
- Jade Frost – Fort Knox
- Twilight Zone - Down and Dirty
- Venetian Turquoise – Bro Code
- Pumpkin Face – Peanut Butter Punch
- Moonlight Drive – Maverick
- Arrow Wood- Confidence
- Plum Escape – Sucker Punch
- Bone White – Beer Foam
- Acadia Gem – Sergeant Major
- Lexington Park – Dirty Socks
- Classic Liberty Red – Rust on My Truck
So what do you think? Would you be more inclined to use a paint color based on a name?