It’s not often a logo promotion can simultaneously tug at your heart strings while keeping your toes tapping, but Google certainly nailed it this week. The internet search giant is celebrating the 65th birthday of late Queen lead singer Freddie Mercury by featuring an elaborate Google Doodle created in his honor. The animated Doodle has the flashy front man performing the 1978 Queen hit “Don’t Stop Me Now” as a mini adventure with Mercury “leaping through the skies… riding a bicycle… having a good time” etc.
It’s a bittersweet experience to watch a cartoon Mercury live out the lyrics to the upbeat “Don’t Stop Me Now” all while remembering the 45-year-old died in 1991, from an AIDS-related illness.
Founding member of Queen Brian May was invited to write a guest post for Google’s Official Blog where he said of his friend and former bandmate:
“Freddie was fully focused, never allowing anything or anyone to get in the way of his vision for the future. He was truly a free spirit. There are not many of these in the world. To achieve this, you have to be, like Freddie, fearless—unafraid of upsetting anyone’s apple cart… Even though physically he is not here, his presence seems more potent than ever. Freddie made the last person at the back of the furthest stand in a stadium feel that he was connected.”
Designed by Google’s Jennifer Hom, the animated piece run nearly 2 minutes, and is one of the Google’s longest ‘Doodles’ since its tribute to Charlie Chaplin. Google has previously honored rock greats such as John Lennon and Les Paul with their animated Doodles.
Happy Birthday Freddie!