Hot Wheels Billboard Throws Motorists For A Loop
By Diana Cook
When we were kids we loved to play with Hot Wheels. Not only were the cars cool, but the heady anticipation of watching them attempt a double loop and going flying off the track was heart palpitating fun. Helping make you feel like a kid again, Ogilvy & Mather created a series of trompe l’oeil billboards for the famous Mattel brand.
Set up to delight motorists in Colombia and Mexico, we are pretty sure these very cool roadside advertisements garnered a few double takes. For a behind the scenes look at how one of these eye catching facades were created, check out the video after the gallery.
[via time and paperplane]
