Retailer Papercut is drawing penises on its ads in the hopes of getting attention. Sweden’s equivalent to Amazon.com, Papercut is an online outlet for independent/alternative film, books and magazines. There is also a brick and mortar shop in Stockholm. In a campaign designed by DDB Stockholm, the public bus shelter ads feature rudimentary penises and drawn out maudlin copy.
DDB copywriter Magnus Jakobsson says he drew from his own life experience when writing the ads. The philosophy behind the penis’s appearance is explained in the copy “Is This Your Life?” and if you are up for additional angst driven text, the previous installment “This is Not Your Life” can be read here. [Via adfreak]
So what do you think? Would a hand drawn image of a phallus induce you to shop at Papercut?