2016 Rio Olympics Logo Controversy: What Do You Think?
By Diana Cook
The Official 2016 Rio Olympics logo has been revealed and with it comes a new wave of controversy. No, it doesn’t depict a beloved cartoon character committing an act of sodomy, that’s so 2012.
At the unveiling of the 2016 logo during a swanky New Year’s Eve Brazilian beach party, it was noted that the design resembles the logo for The Telluride Foundation, a Colorado charity helmed by Norman Schwarzkopf. Fred Gelli, director of Tatil, the agency that created the logo, denied any accusations of plagiarism although did acknowledged a “similarity” with the foundation’s logo. And then went on to explain that “the general concept of people embracing each other is not novel.”
Wednesday, January 5, 2011 8:01AM
[...] 2016 Olympic Logo Controversy [...]
Wednesday, January 5, 2011 11:34AM
A good logo but I think it could had been a little more original and more tough. It was rushed.
Thursday, January 6, 2011 11:43AM
What everyone has missed is the biggest story surrounding the 2016 logo. The Telluride Foundation’s logo may be very similar, but in fact it itself is a rip off of another logo…one that dates back to 2004. Amazingly, that logo was for a carnival in you guessed Brasil
Take a look at it here http://bit.ly/fiYBtG
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Wednesday, January 12, 2011 7:04PM
This Logo Idea is also being used my a local Hospital Branch in San Diego. Look here at Scripps's Logo same idea. http://www.scripps.org/locations/scripps-clinic.
Monday, January 17, 2011 4:13AM
There are numerous logos featuring human figures joining hands, that’s not the issue here. The issue is the similarity of the design (not the concept) between the Rio 2016 logo and one that appeared 7 years earlier in Brasil. The shapes and colours are just too close to be mere coincidence, whatever Tatil (the designers) may claim.
Thursday, September 15, 2011 2:41PM
Every year the olympics come, they have to rebrand… Why? not sure. not a bad thing… but theres only so much you can do with 5 rings and a rainbow. Does anyone else see how RIO is actually spelled out in the design? As a designer myself, i think this embodies a lot of thought and careful planning. ultimately the design may not be my favorite, but we are all entitled to an opinion. Would be cool if people could actually point out the good things instead of become so critical. This poll was definitely tilted toward a negative perspective.