The Official 2016 Rio Olympics logo has been revealed and with it comes a new wave of controversy. No, it doesn’t depict a beloved cartoon character committing an act of sodomy, that’s so 2012.
At the unveiling of the 2016 logo during a swanky New Year’s Eve Brazilian beach party, it was noted that the design resembles the logo for The Telluride Foundation, a Colorado charity helmed by Norman Schwarzkopf. Fred Gelli, director of Tatil, the agency that created the logo, denied any accusations of plagiarism although did acknowledged a “similarity” with the foundation’s logo. And then went on to explain that “the general concept of people embracing each other is not novel.”