Design Your Own Specs: Warby ParkerBy Diana Cook
For those of you like me that dread shopping for glasses, Warby Parker is a revolution in creating and purchasing eyewear.
A collaboration between four close friends, Warby Parker has removed most of the drudgery of finding the right frames for your face. Choose your style, choose your color way and then either do a virtual try-on with your own photo or the complimentary free home try on where frames are shipped to you and returned at no cost.
Best of all, the glasses retail for $95. Warby Parker was conceived as an alternative to the overpriced eyewear available today. They look to shake up an industry that is controlled by a few large companies that have kept prices artificially high, reaping huge profits from consumers who have no other options. By circumventing traditional channels Warby Parker is able to provide higher-quality, better looking prescription eyewear for under $100.