A cursory glance of the above photo likely caused most DesignCrave readers a near panic attack. “Oh God… No! Why would anyone, especially a cool motorcycle guy, smash a perfectly good pint of beer?!
The dramatically lit and photographed “Alcohol is stronger than you think” series creates an impact — literally — depicting cars, SUVs and motorcycles halted in their tracks by lone cocktails, the drivers just smashing headlong through windshields or over handlebars. The prints were created by Fisher Portugal for an anti drunk driving campaign led by for The Salvador Association, a Portuguese disability education and awareness organization. We’ll drink to that– responsibly. [via fubiz]